My wife, children, and I walked in with not knowing a whole lot of where to start, but our sales rep was great and enlightening. He started with the sames sales pitch that they are a family run business and do not work off of commissions, so this helped us in not feeling a lot of pressure to buy a certain brand or to do it quickly. He showed us several popular brand names, and one off name brand mattress, and we decided more on the quality and feel of the mattress that we actually saw last and had the best of everything that we were looking for.