I started at a different store, but the sales person there was more interested in selling me what he thought I needed. When I walked into Mattress Factory, Jerry asked me what I wanted and proceeded to have me sit on a mattress he thought would suit. He then continued to question how I felt about it and had me try different mattresses until I found the one I liked best. In short, he was only interested in what felt right to me, not what he thought I should have. This is why I purchased from Mattress Factory and didn't even go anywhere else. It is also why I will recommend it to friends.