I had been shopping around for a mattress for a while and all the salespeople I'd worked with before Mattress Factory pushed the most expensive mattress, were slimy in 'reducing' prices, and gave me a deadline on any deal they offered. I was so happy to not encounter that at Mattress Factory. I was encouraged to spend time testing each mattress, to lie there and get a feel for it without rushing me. I was empowered to pick what felt best to me, regardless of price, and not pressured one direction or the other. It was a great buying experience.