The reviews don't lie! The Mattress Factory was welcoming without being pushy. We walked in on a Thursday night and were greeted warmly by Maruf. We knew what we were looking for… not by brand, but that we wanted a firm mattress and possibly foam or latex. We were shown several that fit that profile and were easily able to select one within our price range. We were able to take advantage of their 0% financing without much paperwork, and were signed with a delivery date within one hour of walking into the store. We didn't even check other stores! I would definitely recommend the Mattress Factory to anyone shopping for a mattress. The store was large with lots of brands, options, and price points and was very clean (in comparison to other mattress and furniture stores I've shopped in).