Chris was probably the most knowledgeable mattress salesperson I've met... his years in the business is obvious and his low pressure approach was very appreciated. I purchased a Bradshaw Firm Plush... and sadly regret not splurging on the World Class version... what i got is just a bit too firm after all. Bummer. I am now shopping for a mattress topper to soften it a bit... regardless, it doesn't change my experience with the company... i made my decision!! And as Chris said, you can always make a firm bed softer but you can't necessarily make a softer bed more firm!